From NES Controller to UX Designer

My gaming story began when I was 2 years old… and it was so intense that I refused to go to the bathroom just to keep playing! 😅 This passion not only defined my childhood but also shaped my professional career path.

My Journey

With over 4 years specializing in UX, 8 in marketing, and more than a decade in content creation, my path has been anything but conventional. I studied architecture (though I didn’t graduate) and discovered that designing virtual spaces isn’t so different from designing physical ones - in the end, it’s all about creating experiences that positively impact people.

Design Philosophy

My approach to UX design is based on three fundamental principles:

• If it takes more than 3 clicks, it’s too much work
• A system can be complex, but it doesn’t have to be difficult
• Illuminate the world through video games

For me, the fundamental purpose of a UX designer is to serve others. Sales and ROI are important, but they come naturally when you put the user first.

Proud Achievements

• First Twitch Partner in Ecuador 🏆
• YouTube Partner
• Brought the WTFast brand to the League of Legends World Championship
• Collaborations with brands like Coca-Cola, HyperX, Gigabyte, and ASUS

Current Expertise

I specialize in gamification, exploring how game mechanics can make any experience more engaging and meaningful. While my heart is in video games, I’m passionate about challenges in technology, education, medicine, and any field where I can make an impact.

Beyond Design

When I’m not designing, you’ll find me:

• Analyzing new games from a UX perspective
• Mentoring junior designers
• Playing Magic: The Gathering
• Contributing to the gaming community
• Studying web development and AI technologies

Games That Shaped My Life

These titles aren’t just my favorites; they’ve influenced my design vision:

• Blasphemous
• Stardew Valley
• Space Marine 1 & 2
• Dyson Sphere Project
• Super Mario Bros. 3
• Castlevania

My Biggest Dream

To design a video game from start to finish, watch it grow, and turn it into a content machine that positively impacts the gaming community. I don’t just want to create a game; I want to create an experience that inspires and connects with people.

Want to collaborate on a project or just chat about UX and gaming? Get in touch!